Ugly Wudi and Ugly Betty
In CMS 333 “TV after TV: Global Industry Practices, Formats and Style” class, I analyzed Ugly Betty (2006-2010) as the first example of successful tv series format in the US and worldwide, by comparing the American version to the Chinese Ugly Wudi (2008-2009), examining the impact of these series on the audience, through the reception and promotion of the show and its social media role.
